Zoom ‘Get Gruntled’

Zoom Contact Center  is an all-in-one AI-powered platform that helps solve customer issues faster and more efficiently using voice, chat, SMS, and video.

Challenge: Zoom has relatively low-awareness in this busy space.

The Murder Hornet team's campaign suggests Zoom Contact Center will make customers and agents more 'gruntled'. Gruntled meaning pleased, satisfied, contented – the opposite of ‘disgruntled.’

The work also introduces a blue animated character 'The Gruntle' developed by Eva Cremers - one of the world's most in-demand illustrators, doing work for H&M, Nike, Mini, and Chanel, etc. 

“At Zoom, we are committed to delivering happiness to our customers, and Murder Hornet was able to demonstrate how Zoom’s innovative Contact Center technology could deliver on that brand promise in a unique way.” - Ben Torres Ezrick, Head of Brand Marketing, Zoom.