Lawn Dart Vodka Radio

How do you make a brand stand out in the extremely cluttered vodka category? 

Lawn Dart Vodka is named after the banned American backyard game by the same name and we thought it funny to talk about

other things in the US that are also banned or not banned, that makes the banning of lawn darts seem a little trivial.

This radio campaign ran during tailgating season across the Southeast. Lawn Darts and cornhole, the perfect pairing.